Some watercolour heads inspired by M. Sasek.

We released our NFB iPhone App a couple weeks ago. The app allows users to watch hundreds of documentaries and animations available on NFB.ca for free on their iPhones.

The response has been phenomenal. Some stats:

• Over 60,000 downloads
• Over 185,000 film-views
• Average of 8000 downloads/day for the first week
• #1 in the Canadian iTunes App store Entertainment section
• #4 in the Canadian iTunes App store
• About 60,000 new users of the NFB film archive.

Apple told us they loved the app and wanted to do some marketing for us. Right now, it’s the main feature in iTunes app store (screenshot):

And some reviews:

“Pure iPhone gold.”
-CNET

“Amazing example of tech savvy and user-friendliness,”
-The Toronto Star

“So far, everything the NFB has done with new media has been golden.”
-NOW Magazine

Also, our flagship site, NFB.ca, was nominated for a Canadian New Media Award for Best Online Video Portal.

It’s been a good month…