My First Billboard

I did some concept art for a billboard last month. The ad agency was looking for a “Pixar-ish” version of a freshwater fish, like a trout.

initial-trout-designs1.jpg

hertel-longer-pixar.jpg

fish-with-signs-01.jpg

The final art was rendered by artists at MomentFactory, the ad agency:

final art fish billboard

Here’s one that just popped up outside the Jean Talon subway station in Montreal (Thanks Aisling for the photo!).

fish-billboard montreal.jpg

Comments (13 comments)

That’s super cute!

Michele / March 29th, 2008, 6:39 pm / #

I like the concepts, and I think the best one won out.

Your title is appropriate. I’m sure it will be the first of many.

Tamu / March 29th, 2008, 10:14 pm / #

Thanks, guys. The title was kinda tongue-in-cheek - I never really expected to be working on a billboard.

Matt / March 30th, 2008, 3:01 pm / #

Whoa! That is one big fish! It’s great that you show us the process leading to the final result. I can’t imagine the feeling of seeing your own drawing on a huge billboard. Must be incredibly cool!

Molecule / March 30th, 2008, 10:15 pm / #

It’s pretty cool. They’re all over town too.

Matt / March 31st, 2008, 10:41 am / #

hey great job! I really liked the last one where the fish is smiling with teeth!

photobotic / April 1st, 2008, 7:58 am / #

Wow! Congratulations!

Mr. Shen / April 1st, 2008, 4:45 pm / #

They ARE all over town. I see that damn smiley bastard TWICE on the way to work. As a print worker, I like the fact that it looks like the final products color came out a little different than you set it up as… makes me feel less guilty.

Stone / April 2nd, 2008, 8:21 pm / #

I saw one of these billboards while on the shuttle yesterday near Bishop St….very cool! Congrats!

Sophie / April 4th, 2008, 1:57 pm / #

Good day to all

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