The District: DVD Package Design

Here’s a project I did over the summer: the DVD package design for the North American release of Aron Gauder’s The District - a Hungarian animated film that’s been doing the festival rounds for the last couple years. A Montreal production company bought the rights to distribute the film in North America and asked me if I was interested in doing the package design.

I was very naive. It was an immense amount of work. I learned the hard way that “package design” not only means designing the package, but the promo materials, the puck design, jewel inserts, and the DVD menus. (Five screens of eight chapter sections make for a very large Photoshop file). Fortunately, Erin had some free time and helped me put everything together.

It was a steep learning curve withe Adobe InDesign - and even now I’m worried about some of the resolutions that made it into the final product. Otherwise I’m happy with the way it looks and it will be fun to see it in our local video shop.

Also of interest:
*Cartoon Brew: The District Arrives in North America
*The District on Amazon.com